Closing week I was invited alongside to the attractive neo classical River Rooms at Somerset House for the launch of Serif TV. The top results of a 2 12 months collaboration between the Bouroullec Brothers and Samsung, Serif breaks away from the preoccupation with extraordinarily flat screens and instead affords a design that is meant to take a seat down additional naturally all through the residence. The collection of every the position and the timing of the launch – all through London Design Pageant fairly than at an electronics current – solely served to bolster the impression that it’s a television that belongs to not the world of know-how nevertheless to the world of furnishings and design.
Ronan and Erwan Bouroullec have been on the launch to elucidate the design contemplating and course of behind the merchandise. Every have been clearly enthused with the final word consequence which was on present in assorted dimension and shade selections, alongside their early enchancment sketches, mock ups and prototypes.
Its updated variety is a breath of latest air in a world dominated by, let’s be honest, boring flat black screens. The design encourages a return to the considered the TV being ‘part of the furnishings’ in our residence panorama, fairly than merely one different show display screen chasing the relentless pursuit of a technological disappearing act. It targets to go well with into our fashionable properties with out apologising for its existence, an interesting product worthy of its place in our dwelling rooms. Even its determine has persona, unusual for its fashion, coming from the television’s profile when thought-about from the facet – really resembling a capital ‘I’ in a serif font. Along with a touchy-feely textile lined once more panel, optionally obtainable screw-in legs allow you to put it wherever your select inside the residence, as soon as extra particulars additional akin to furnishings than an digital product.
Serif reminds us too how rather a lot we increasingly rely on fashionable know-how, and the best way our lives revolve more and more extra spherical juggling actions and multi-tasking priorities, every precise and digital. An identical to our telephones, TVs are increasingly smart and by no means just for passively watching broadcast programmes. Immediately we depend on more and more extra from them – from listening to music to skyping mates, collaborating in computer video video games and downloading the latest boxset – and so it’s really fairly a refreshing change to see know-how being celebrated in a additional soulful methodology.
Serif is on the market in three sizes – a 40 inch show display screen, a 32 inch show display screen and a Serif Mini with a show display screen dimension of 24 inches – and shall be obtainable in retailers from early November 2015.
It’s already on my Christmas need itemizing!
